Select Page

Dave Greenberg


Ensuring organisations have the resilience and tools to face crises differently.

Keynotes, Training, Workshops and Consulting (delivered in person or virtually). 

Enhancing the way organisations respond and adapt during times of crisis – so that they can retain control, reduce overwhelm, and gain a strategic advantage over their competition in an environment of potential chaos.


Overcoming Chaos and Overwhelm.

Resilience. I define it as “the ability to overcome chaos and overwhelm which allows you to retain or restore control quickly”. The Oxford Dictionary defines it as “the capacity to withstand and to recover quickly from difficulties”. We all define it slightly differently, but we all know we need to be resilient.

Incident or Crisis?  Words matter. The vast majority of the time, things that happen in, or to, an organisation could be handled as an incident.  However, without solid organisational resilience, anything outside ‘the norm’ risks becomes a crisis. When an organisation is in crisis, it gets overwhelmed. And when it is overwhelmed, ‘Business as Usual’ (BAU) suffers, leading to unhappy clients, overworked staff and a risk to the bottom line.

“Dress for the crash, not the ride”. That is the mantra for smart motorcycle riders and smart helicopter crews too. For a team that expected never to crash, we sure dressed like we would. Everything from helmets on our heads to flame retardant flight suits, to steel-capped boots. Being prepared, in this case dressed appropriately, was something that we lived by, everyday of my work life. How well prepared is your team? 

Turn Chaos into a Strategic and Competitive Advantage. Today I use three main frameworks to help organisations overcome chaos and overwhelm, ensuring that they retain or quickly regain control, following any incident or crisis. These frameworks help identify what can be handled by BAU teams, what needs an Incident/Crisis Management team, and turns chaos into a strategic and competitive advantage.

The Size-Up Framework. When the first fire engine pulls up at a ‘working fire’ the officer in charge will do a size-up, an initial assessment of what is in front of them, and relay it over the radio. The purpose is to ensure that all responding units are aware of what they can expect on arrival, and for the communications centre to confirm it has enough help on the way. I have adapted the size-up framework to create a tool, with six simple questions, that any organisation can use to assess any incident, and quickly establish next steps, and what role people in the organisation need to undertake.

The TRUSTED Framework . A successful team needs to be high performing team, whether it is a sports team, a rescue helicopter team or an Incident / crisis management team. These teams need to have high levels of trust in five key areas, and each team member needs to be trusted. My TRUSTED framework was developed over years of hanging off, standing outside or jumping from a moving helicopter. It demonstrates what we need to trust, and how to be trusted in a dynamic environment. 

The Ring of Resilience Framework.  In my world, resilience comes from how well we prepare for, respond to, and recover from any incident. Beyond that, we need key relationships and we need to take an honest look at what went right, and what went wrong, during any incident. This framework examines the different components of the ring, helps create an environment for successful implementation, and ensures that your team understands the difference between a lesson identified and a lesson learned.

Dave helped save his first life when he was only 13, took part in nearly 4000 rescue helicopter missions and was part of New Zealand’s National Covid Response Team

Today he works globablly to help organisations be ready for any incident or crisis.


About Dave

I was only 13 years old the first time I helped save a life by doing CPR on a stranger. While the adults around me either panicked or walked by without helping, I took action and also shouted orders at the adults – “Call 911”. “Keep those people back”, “Wave down the ambulance” – all while pumping this guy’s chest and giving him rescue breaths. Another stranger joined me and together we kept his blood flowing till the ambulance arrived and ‘shocked him’ with a defibrillator. It worked. He started breathing on his own.

It was a life-changing moment for him and for me.

That was the first of many lives I helped save. I went on to spend 25-years, where I was part of nearly 4000 missions, aboard a rescue helicopter based in Wellington, New Zealand.

During the Covid-19 pandemic, I was a Response Manager for New Zealand’s National Covid Response Team, working to minimise the risk to New Zealanders from the pandemic. 

Today I help organisations manage incidents and crises by using strategies and frameworks that I have developed or learned during a life time of helping others overcome chaos and overwhelm.










Emergency Response is my story – it takes you along on my adventures, starting back in New York City and then on to some of the dramatic rescues I helped complete as a crew member on a rescue helicopter in New Zealand. 

If you’d like a free e-copy of the ebook as soon as it is available, fill in your details below.


The website is currently being updated on a regular basis.


Contact Details:

LinkedIn :